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Overview

LOI Furniture

A modern, editorial-style website for LOI — a furniture brand inspired by mid-century Scandinavian design. The site emphasizes warmth, balance, and clarity, featuring curated product storytelling, poetic brand philosophy, and minimalist UI that complements the brand’s design language.

Branding Website

Interior & Architecture

Interior & Architecture

Interior & Architecture

Interior & Architecture

2025

2025

2025

2025

A minimal and editorial website for a modern furniture brand

A minimal and editorial website for a modern furniture brand

A visually refined and content-driven furniture website that highlights product storytelling, brand philosophy, and intuitive browsing. Designed with a calm yet confident tone to echo the aesthetic values of LOI.

A seamless, editorial-style shopping experience

A seamless, editorial-style shopping experience

The shopping section of LOI was designed to feel more like a curated gallery than a typical product grid. With generous whitespace, carefully balanced typography, and imagery that speaks to form and texture, the layout invites the user to browse slowly and intentionally.

Responsive

Mobile Experience

Designed for a seamless experience on mobile, this layout adapts effortlessly across devices while preserving the brand’s clean and editorial tone.

Brand Identity

Brand Identity

LOI’s identity blends subtle typography, soft tones, and material presence — reflecting the brand’s quiet strength and timeless form.

Work

Contact

English

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We’d love to help you bring it to life —
with meaning, care, and craft.

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© 2017—2025 We are HeyLab
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English

Got a Project?

We’d love to help you bring it to life —
with meaning, care, and craft.

Contact

Instagram

© 2017—2025 We are HeyLab
Back to top ↑

English

Got a Project?

We’d love to help you bring it to life —
with meaning, care, and craft.

Contact

Instagram

© 2017—2025 We are HeyLab
Back to top ↑

English

Got a Project?

We’d love to help you bring it to life —
with meaning, care, and craft.

Contact

Instagram

© 2017—2025 We are HeyLab
Back to top ↑

English

Got a Project?

We’d love to help you bring it to life —
with meaning, care, and craft.

Contact

Instagram

© 2025 HeyLab
Back to top ↑