03
Notes
Notes, thoughts, and fragments from our studio practice.A place to document ideas in progress, reflections on projects, and perspectives that shape the way we design.
03
Notes
Notes, thoughts, and fragments from our studio practice.A place to document ideas in progress, reflections on projects, and perspectives that shape the way we design.
On Removing Things
In design, the hardest decision is rarely what to add. It is what to remove. Good design rarely emerges from more ideas. It appears when only the essential remains.
Thinking in Grids
A grid is not merely a tool for alignment. It is closer to a way of thinking. Before arranging elements on a page, we first consider how information moves and how it should be read. The grid simply becomes the structure that quietly holds that flow together.
A Moment to Review
When a project ends, we take time to organize what we’ve done. Files are sorted, unused directions revisited, and decisions documented. Closing a project isn’t just about finishing the work. It’s a way of preparing for the next one with greater clarity.
On Typographic Systems
Typographic systems are often mistaken for style. But a good system is closer to order than expression. We tend to spend less time looking at letterforms and more time studying spacing and rhythm. To us, typography is not something that is merely read — it is something that flows.
The Meaning of Space
Space is not emptiness. It is the breath between pieces of information. We are often asked to reduce it. But in design, space is not what remains at the end — it is something that must be considered from the beginning. In many ways, a good layout is simply the result of knowing where to leave room.
After Klárdie
We recently wrapped up the Klárdie project. In a clean, white-toned brand world, every added element risked making the design heavier than it should be. So most decisions came down to removal rather than addition. In the end, our task was simple: remove what wasn’t necessary and leave the product at the center.
On Removing Things
In design, the hardest decision is rarely what to add. It is what to remove. Good design rarely emerges from more ideas. It appears when only the essential remains.
Thinking in Grids
A grid is not merely a tool for alignment. It is closer to a way of thinking. Before arranging elements on a page, we first consider how information moves and how it should be read. The grid simply becomes the structure that quietly holds that flow together.
A Moment to Review
When a project ends, we take time to organize what we’ve done. Files are sorted, unused directions revisited, and decisions documented. Closing a project isn’t just about finishing the work. It’s a way of preparing for the next one with greater clarity.
On Typographic Systems
Typographic systems are often mistaken for style. But a good system is closer to order than expression. We tend to spend less time looking at letterforms and more time studying spacing and rhythm. To us, typography is not something that is merely read — it is something that flows.
The Meaning of Space
Space is not emptiness. It is the breath between pieces of information. We are often asked to reduce it. But in design, space is not what remains at the end — it is something that must be considered from the beginning. In many ways, a good layout is simply the result of knowing where to leave room.
After Klárdie
We recently wrapped up the Klárdie project. In a clean, white-toned brand world, every added element risked making the design heavier than it should be. So most decisions came down to removal rather than addition. In the end, our task was simple: remove what wasn’t necessary and leave the product at the center.
On Removing Things
In design, the hardest decision is rarely what to add. It is what to remove. Good design rarely emerges from more ideas. It appears when only the essential remains.
Thinking in Grids
A grid is not merely a tool for alignment. It is closer to a way of thinking. Before arranging elements on a page, we first consider how information moves and how it should be read. The grid simply becomes the structure that quietly holds that flow together.
A Moment to Review
When a project ends, we take time to organize what we’ve done. Files are sorted, unused directions revisited, and decisions documented. Closing a project isn’t just about finishing the work. It’s a way of preparing for the next one with greater clarity.
On Typographic Systems
Typographic systems are often mistaken for style. But a good system is closer to order than expression. We tend to spend less time looking at letterforms and more time studying spacing and rhythm. To us, typography is not something that is merely read — it is something that flows.
The Meaning of Space
Space is not emptiness. It is the breath between pieces of information. We are often asked to reduce it. But in design, space is not what remains at the end — it is something that must be considered from the beginning. In many ways, a good layout is simply the result of knowing where to leave room.
After Klárdie
We recently wrapped up the Klárdie project. In a clean, white-toned brand world, every added element risked making the design heavier than it should be. So most decisions came down to removal rather than addition. In the end, our task was simple: remove what wasn’t necessary and leave the product at the center.